Longline Financial has closed an $18 million senior mortgage secured by a 22,541 SF, multi-tenant, retail condominium at the northeast corner of 7th Avenue and West 50th Street, approximately five blocks north of Times Square. The corner location benefits from sustained pedestrian flow and storefront visibility within one of New York’s most active retail corridors.
Corner exposure and steady pedestrian flow at 777 7th Ave support the leasing plan.
This transaction is designed to support the sponsor’s ongoing leasing and operating plan at the property—aligning capital to a real-world execution timeline in a dense, high-traffic submarket. The structure emphasizes clarity at closing and flexibility through milestones typical of urban retail assets.
Location context
Situated at 7th Ave & W. 50th St, the asset sits within a Midtown corridor recognized for high foot traffic and broad consumer draw. Corner exposure and multi-level retail create merchandising optionality that supports leasing strategies in this micro-market.
The financing was completed in partnership with an experienced New York-based owner-operator with a track record across retail and mixed-use assets. Our role focused on aligning capital with the sponsor’s plan to complete lease-up and ongoing operations at this recognizable Midtown address.
Longline Management, LLC is an investment holding company based in Atlanta, GA. Founded in 2019, Longline invests in real estate and hard assets, related credit strategies and select operating companies. Longline invests nationally with a focus on the Southeast U.S. Since inception Longline has invested $500 million of equity across its platform on behalf of institutional and individual investors and for its own account. www.longlinemgmt.com
